The number of people killed in car crashes reached an all-time low in 2007, but the number of people killed in pickup truck crashes has increased 55% since 1975, according to the Insurance Institute for Highway Safety (IIHS). 

Last year, pickup trucks accounted for the highest number of deaths per registered vehicle in single-vehicle crashes.  There were 59 deaths for every million vehicles registered.

Since 1978, pickups and SUVs have had a higher percentage of rollover deaths than cars.  Single-vehicle rollover crashes accounted for 47% of occupant deaths in SUVs, 38% of occupant deaths in pickup trucks and 21% of occupant deaths in cars in 2007.